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4 Reasons Why Signage is Important to Your Business

By Michael Kienzle

November 16, 2021


I think we can all agree that first impressions are important, especially in business. Signage is often the first thing a new customer notices about your business. Customers either notice you have great signs, horrible signs, or no signs at all. Regardless, signs have the ability to impact your business negatively or positively. Our staff at Alabama Metal Art wants to ensure you are putting your best foot forward for the sake of your business.

Her are four reasons why signage is important to your business.

Provides Clear Communication

When customers are overwhelmed with too much information, they can be turned off to your brand quickly. The simpler, the better.

Expresses Brand Personality and Identity

Signage is important but making sure it fits your brand vision is potentially more important. A 2012 FedEx survey found that 76% of consumers will enter a shop they’ve never visited before based on the strength of the signage. More importantly, 52% said they would be reluctant to shop if the signs were not well done. Ensuring your signage reflects your brand’s character and identity is critical.

Increases Brand Awareness

You want your signage to quickly and simply tell potential customers what your brand is all about. Graphics, fonts, and colors allows you to stand out from competitors in various places throughout the customer journey.

Helps You Reach the Right Audience

To be affective, your signage needs to reach the customers you’re going after in look, feel and messaging. A clear message can make all the difference!

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