Exterior monument custom sign with multi layers.
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Things to Consider Before Choosing a Custom Sign

When choosing a custom sign, there are important considerations to ensure you get the best look, functionality, and value for your space. Whether it’s for a business, school, office, or outdoor venue, a well-designed sign can make a lasting impression—but only if you plan wisely. Here are a few key considerations to think through before finalizing your custom sign project:

1. Wall Color and Background Contrast Matter when choosing a custom sign

One of the first things to consider when choosing a custom sign is where the sign will be placed. A sign needs to stand out from its background. Take into account the color of the wall or surface it will be mounted on. A dark sign on a dark wall, or light on light, can easily get lost. Contrasting colors will help your sign pop and remain readable at a distance. 

Custom metal logo sign with stand offs.
Custom metal laser cut gold sign.
Custom logo metal sign as a feature wall in meeting room.

2. Metal Type and Finish

The type of metal and its finish not only affect the look of your sign but also how well it performs in different environments. Brushed stainless steel, powder-coated aluminum, and weather-resistant finishes are popular for their durability and style. The right finish can enhance your brand’s personality—whether it’s sleek and modern or warm and rustic. 

Custom layered metal sign.
Custom Layered Sign with lasered stencil cut letters.

3. Indoor vs. Outdoor Use

Is the sign going outside? If so, you’ll want to choose sign materials that can handle the elements. Outdoor signs need to withstand sun, rain, wind, and temperature changes. For exterior signage, rust-resistant metals and UV-stable coatings are essential for long-term performance.

Exterior multi layered custom metal business sign.
Custom metal monument sign for a business.
Single raised letter custom metal sign.

4. Lighting for Visibility

Think about when and how your sign will be seen when choosing your sign. Is it in a dimly lit lobby or viewed at night from the street? Adding backlighting or spotlighting can enhance visibility and give your sign a high-end, professional feel. Lighting not only makes the sign readable but also adds to its visual impact.

Exterior business sign for storefront.
Exterior custom metal backlit retail sign.
Exterior custom metal retail sign.
Exterior custom metal backlit retail sign.

5. Size and Placement Importance when choosing a custom sign

A sign that’s too small can get overlooked, while one that’s too large might overwhelm the space. Take measurements of your intended installation area and consider how far away people will be when reading the sign. A well-proportioned sign ensures maximum impact and readability.

6. Logo Design and Layering

Look closely at your logo or design elements. Could layering different metal pieces add dimension and visual interest? Multi-layered signs create depth and texture, making logos more dynamic and helping your brand stand out. Don’t forget to consider this when choosing your custom sign. 

Custom metal logo sign.
Custom metal multi-layered interior logo sign with a stainless steel backplate.

7. Budget and Project Scope

Finally, consider your budget when you are choosing your custom sign. Custom signs can be tailored to meet a wide range of price points, but it’s important to be upfront about what you’re aiming for. Larger signs, premium materials, and added lighting features will raise the price—but they also increase value and impact.

Ready to get started?

Choosing the right custom sign starts with asking the right questions. At Alabama Metal Art, we help you navigate all of these considerations to create a piece that reflects your vision, fits your space, and makes a bold statement.

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