On the Cutting Edge

By Michael Kienzle

February 24, 2022


If you’re reading this, you likely play a role in ensuring your business is on the cutting edge of your industry and getting noticed. Just like with the newest technology, finance secret or health fad we, too, aim to be innovative with the materials we use, how we build your signs and how we can make them stand out from the rest.

Samford University allowed us to do a special sign for their Athletic Department that we believe is on the cutting edge. Allow us to tell you why…

The first thing that makes this sign amazing is their new branding they adopted a few years back. The “Samford” text is simple, modern, and bold. The bulldog reflects strength, wisdom, and purpose. These are all characteristics that are important to our society in the year 2022 and is sign is on brand for the university. Their logo alone makes this sign incredible.

The second thing that makes this stand out is the size of this sign. This sign encompasses the depth of the wall and makes a bolder statement in this large room. It immediately demands your attention when you walk in the door.

The third thing you might notice, and our favorite feature in particular, is the back light on the sign, making it stand off the wall even more! This small detail makes a huge impact on the sign. Something as small as a backlight instantly makes this sign feel elevated in price, durability and influence.

Needless to say, we are very proud of this project and would love to work with you on something similar for your business, university or personal office space. Click here for a free quote today!

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